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Kristi Noem battered over $143M in no-bid contracts to operative-tied business

No-bid “urgency” contracting was used to spend $143 million through a just-formed LLC that subcontracted to an operative-tied firm, testing the guardrails against patronage and self-dealing.

Executive

Mar 5, 2026

Sources

Summary

DHS spent $220 million on an advertising campaign that routed $143 million through a newly formed LLC that subcontracted to a firm tied by marriage to a senior DHS official in the secretary’s office. The use of “urgency” no-bid contracting for political-style messaging, paired with opaque subcontracting and leadership disclaimers of knowledge, shifts executive agencies toward discretionary spending without enforceable accountability. The practical consequence is a weakened anti-corruption perimeter where taxpayer funds can be steered through intermediaries while oversight is met with institutional shrugging.

Reality Check

When “urgency” is invoked to bypass competition for massive contracts and agencies claim they cannot see subcontractors, we normalize a blueprint for steering public money through intermediaries beyond meaningful review. That precedent weakens anti-corruption safeguards by making conflicts easier to route around and harder to audit, especially when the funding office is tied to the same leadership circle. Over time, our oversight system becomes performative: Congress can ask, but executive agencies can spend first and disclaim knowledge later.

Detail

<p>Homeland Security Secretary Kristi Noem faced two days of questioning before the Senate Judiciary Committee and the House Judiciary Committee over a $220 million DHS advertising campaign. Lawmakers focused on no-bid awards justified as “urgency,” and on the flow of $143 million to Safe America Media, an LLC created 11 days before receiving the contract.</p><p>Safe America Media subcontracted work to the Strategy Group. The Strategy Group’s CEO, Ben Yoho, is married to Tricia McLaughlin, who until last month ran DHS’s Office of Public Affairs, identified as the funding office on the federal spending website. Noem did not dispute the subcontracting relationship.</p><p>Noem testified she did not know where the contractor is based, whether it had prior government work, or how it came to subcontract a firm tied to her office. She denied involvement in the contracting process, while stating she evaluates any contract over $5 million and said she lacks legal authority to review subcontractors. President Donald Trump said he did not approve the campaign.</p>